How Better Together Builders Built a Consistent Lead Channel in a Competitive Market

We relied on organic search for years, until it stopped driving growth. U&AI helps us adapt to how customers now discover brands through AI. Today, ChatGPT consistently delivers high-intent traffic and real revenue.

-Yanni B, CEO, Better Together Builders

Key results

• Consistent, high-quality leads generated from AI platforms every month

• 36.6% AI visibility by October 2025 (up from 6.3%)

• #1 most cited website in its category (up from #26)

The challenge

The construction and remodeling industry is one of the most competitive local markets online. Dozens of contractors often compete for the same high-intent customers, with little differentiation beyond price and reviews.
For years, they relied on traditional organic search to generate demand. But by mid-2025, that channel stopped delivering meaningful growth.

At the same time, more customers began using AI platforms to research contractors, compare options, and decide who to contact. 

When Better Together Builders evaluated their AI visibility in early July 2025, the gap was clear:

On July 6th, 2025, the company held just 6.3% visibility, ranking 26th overall, and almost n visible in citation share. In practice, this meant the brand was rarely mentioned or cited when AI platforms answered questions related to remodeling or contractor selection.

The approach

U&AI worked with Better Together Builders to align the brand with how homeowners now use AI to research contractors. The strategy focused on AI discovery optimization, positioning the company as a credible authority that AI platforms consistently cite when answering construction and remodeling-related questions.

The approach focused on:

• Helping AI platforms recognize Better Together Builders as a trusted expert

• Creating content that’s easy for AI systems to understand and pull into answers

• Showing up consistently in AI-generated recommendations

• Meeting homeowners where their questions begin

The process

U&AI worked with Better Together Builders through four key steps:

-Assessing AI visibility and citation performance

-Optimizing and creating content for AI-driven discovery

-Improving visibility around services AI platforms hadn’t yet connected with the brand

-Measuring results and iterating based on performance

The outcome

In less than four months, Better Together Builders saw a dramatic improvement in AI-driven discovery and reported incoming high quality leads.

By October 2025, the company reached 36.6% visibility, ranking #1 in its industry and becoming the #1 most cited website in its category. Where the brand had previously been nearly absent from AI-generated answers, it was now consistently cited and recommended.

Most importantly, this visibility translated into real business impact. Better Together Builders began generating high-quality leads from AI platforms on a consistent monthly basis, opening a new and reliable demand channel.

Conclusion

Homeowners increasingly rely on AI platforms to research and compare remodeling contractors before taking the next step.

Better Together Builders’ experience demonstrates that being understandable and trusted by AI platforms directly impacts visibility, consideration, and lead generation.